These projects were part of my Bachelors' Degree in Communication Design between 2018 and 2020.
The aim of this hypothetical project was:
to design a data-driven, scientifically-backed research-based educational
awareness campaign on safe-use of cannabis,
specifically for new and novice adult users in Delhi between the ages of 18 and 60,
to bring about positive behavioral changes and alter the outlook towards
cannabis with appropriate information without condoning or condemning its use.
It is simply to educate
the user with information that may have been absent from the user’s band of knowledge prior.
Book Cover | Recreated
The design brief here was to recreate a book cover using an Indian Folk Art style.
I chose to include Worli art for the book Nectar in a Sieve by Kamala Markandaya.
The Recreated Book Cover
The Original Book Cover
Cigarette Butt Litter
This hypothetical project was designed to promote behavioral change around the disposal of cigarette butts in Office and College District areas.
It was in collaboration with CODE Noida, a Non-Profit that manufactures and manages a Cigarette Butt Disposal system.
A Sticker Placed on top of CODE's Cigarette Butt Disposal Box
Infographic for Public Smoking Areas
Sexist Ads | Redesigned
The brief asked us to choose an old ad with a sexist comment, tagline or undertone; and then redesign it with politically correct statements.
I chose to work on Silva Thins ad from the 1970s that objectifies women with the tagline "Cigarettes are like women. The best ones are thin and rich.”